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How to save money on design agencies

Maybe product owners don't need to hire a design team just yet.

By Narrandum team
8 September 2020

If you're a product manager or who's about to start working on something new, you're probably engaged in the process of creating a design proposal. Whether you're looking for a new agency to partner with, or you're happy with the one you have, a statement of work is important for all parties so that they can understand what you require from them.

Hopefully this statement of work allocates a fair proportion of time and money to the critically important early phase of the project, where with the help of your designers, you move from assumptions and observations to defining a Minimal Viable Product (MVP) which you can build, test and learn from. Many terms are used to describe these exercises – co-creation, design thinking, discovery, service vision, and so on – but whatever you call it, you've probably been struck by one thing in particular:

Design expertise is expensive!

Depending on the scale of your project, you could be looking at a team of two, three, or even more designers, plus perhaps software developers and other subject matter experts. All these people should participate in the design sprint, which might last for up to a week - and you're paying for every minute of their time. Thereafter the costs might come down somewhat while the designers go away and turn the output of the workshop into deliverables such as customer journey maps, research insights, user personas and service blueprints. But you're still probably paying for several designers to work for perhaps a week or two more – all before a single wireframe, icon or user flow has been created.

Now, we're not suggesting that you should just skip this crucial phase of the project – it's simply too important. Cutting corners now will almost certainly mean worse results later. But we do think you can get through it while spending a lot less on external design help. You already have the product expertise, you just need support so that you can use that knowledge to see the world through your customers' eyes.

What if we told you there was a digital service which gives you exactly this support? And it's free to sign up and use? And it's made by us?

That's right. We believe Narrandum can save you tens of thousands of dollars in design agency fees. Not just on this project, but on every project from now on. It's up to you how much you use it – maybe you just use it to speed up the process of co-creation. Maybe you make use of its collaboration features to cut down on the need for travel. Or maybe you can handle the whole thing without the help of designers at all. But whatever your approach, Narrandum is designed from the ground up to help you create beautiful, insightful customer journeys and service blueprints – fast.

Sign up now and see what it can do for you.

Thanks for reading.

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