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How to save money on design agencies

Maybe product owners don't need to hire a design team just yet.

By Narrandum team
8 September 2020

If you're a product manager who's about to start working on something new, you're probably in the middle of creating a design proposal. You might not be able to give a precise, concrete definition of exactly what the end result of the project will be (and this is usually a good thing, by the way!), but it is at least likely that you know the kinds of deliverables you expect – wireframes, a click dummy, a testable prototype, and so on. Whether you're looking for a new agency to partner with, or you're happy with the one you have, a statement of work is important for all parties so that they can understand what you require from them.

Hopefully this statement of work prioritises the critically important early phase of the project, so that with the help of your designers, you can move from assumptions and research findings to defining a Minimal Viable Product (MVP) which you can build, test and learn from. Many terms are used to describe these exercises – co-creation, design thinking, discovery, service vision, and so on – but whatever you call it, you've probably been struck by one thing in particular:

Designers are expensive!

Even for a small project, you could be looking at a team of two, three, or even more designers. In addition, you might need a number of software developers and other subject matter experts. All these people should be invited to take part in in the design sprint which kicks the project off. This might last for up to a week - and you're paying for every minute of their time.

After this, your costs might come down a little as the designers turn the output of the workshop into deliverables such as customer journey maps, research insights, user personas and service blueprints. But in all likelihood you're still paying for several designers to work for a few weeks more – all before a single wireframe, icon or user flow has been created.

This crucial phase of the project is simply too important to skip. Doing so would be a false economy – you may save some money up front, but the overall outcome of the project will almost certainly suffer. However, we are confident that it can be done without spending so much on external design help. You already have the product expertise in-house, you just need guidance in applying that knowledge to solving your customers' problems.

What if we told you there was a digital service which gives you exactly this guidance? And it's free to sign up and use? And it's made by us?

That's right. Narrandum can save you tens of thousands of dollars in design agency fees. Not just on this project, but on every project from now on. It's up to you how much you use it – maybe you just want to speed up the process of co-creation. Maybe it can help your team to collaborate when they aren't able to travel. It might even enable you to create customer journey maps all by yourselves, without any support from designers at all. But whatever your approach, Narrandum is designed from the ground up to help you create beautiful, insightful customer journeys and service blueprints – fast.

Sign up now and see what it can do for you.

Thanks for reading.

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