What is a pain point?
Learn how to identify and describe the issues your customers face.
User journey vs. user flow: Are they the same thing?
When user interface (UI) becomes user experience (UX).
Customer journey mapping: your questions answered
Know your service blueprints from your touchpoint maps.
User flow vs. user journey: what's the difference?
The fine line between user interface (UI) and user experience (UX).
How to create a customer journey map with Narrandum
Use our free customer journey map templates or create your own with Narrandum - free, fast and fun.
All about customer journey touchpoints
What is a touchpoint? How can I map touchpoints in a customer journey? How do touchpoints work in Narrandum? This article has the answers you're looking for, and much more.
What's the difference between a user journey and a customer journey?
They may sound similar, but they're really quite different. Read on to find out why.
How to create a user persona with Narrandum
Improve your customer experience by making personas part of your product design process.
Naming personas in Narrandum
Choosing good names for your customer personas can take a while. We make it easy.
What is a service blueprint?
Improve your products by thinking of them like services.
What is a customer journey map?
Learn about this crucial tool to improve customer engagement.